18/02: Is Internet Marketing Misunderstood?
Is Internet Marketing Misunderstood?
I believe it is and not just by the business or web site owner, but also by the online businesses who claim to market your business.
Promotion, advertising, marketing are terms used for functions that should add the exposure for your web site business that will bring it to the attention of people looking for a product or service similiar to what you offer.
Is being listed on the major search engines the answer ¡V surprisingly, no! Of course it doesn¡¦t hurt simply because this is the tool most people will use, when they are attempting to find a certain product, service, business, company or name.
Unfortunately, there is a lot more to internet marketing than getting listed on a search engine. Why unfortunately? As an example, if you were to go to a major search engine and type in "market my web site¡¨ in the search box ¡V what would you get? 99.9% or hundreds of listings offering to get your web site listed on thousands of search engines for $49.95 or something similiar. First of all ¡V there are no where near thousands of search engines, maybe a dozen that are worth the time to submit too. Secondly, most of these submission services use automated software to submit your site. The top search engines do not accept automated submissions, all submissions must be manually submitted using a code to verify.
What¡¦s the answer then? In my opinion, a company that will submit your web site to a thousand search engines ¡V is not! A company or individual that offers a spectrum of services and options for not only your web site but also for your business and company is.
To have full representation for your business on the internet is similiar to what you would need in conventional business:
„h Initially, review and analyse web site content and format
„h Suggest, recommend appropriate web site changes ¡V if needed
„h Prepare a marketing plan for a targeted customer base
„h Select a media and search engine resource base
„h Create and publish a Press Release to newswire media
„h Manually submit web site to selected search engine and topical directories
These above points are a definate requirement for full marketing, promotion and advertising functions needed to adequately represent a company/business web site for full exposure, and allow them to conduct their online presence at a high profile level.
Take the extra time needed to find a marketing/management consultant that will cover the points listed above, and spend whatever effort is required to see your marketing plan carried through to completion ¡V it will be well worth it ¡V don¡¦t be satisifed with what is now perceived to be the internet marketing philosophy ¡V going through an exercise like this will help you to understand what internet marketing really is!
I believe it is and not just by the business or web site owner, but also by the online businesses who claim to market your business.
Promotion, advertising, marketing are terms used for functions that should add the exposure for your web site business that will bring it to the attention of people looking for a product or service similiar to what you offer.
Is being listed on the major search engines the answer ¡V surprisingly, no! Of course it doesn¡¦t hurt simply because this is the tool most people will use, when they are attempting to find a certain product, service, business, company or name.
Unfortunately, there is a lot more to internet marketing than getting listed on a search engine. Why unfortunately? As an example, if you were to go to a major search engine and type in "market my web site¡¨ in the search box ¡V what would you get? 99.9% or hundreds of listings offering to get your web site listed on thousands of search engines for $49.95 or something similiar. First of all ¡V there are no where near thousands of search engines, maybe a dozen that are worth the time to submit too. Secondly, most of these submission services use automated software to submit your site. The top search engines do not accept automated submissions, all submissions must be manually submitted using a code to verify.
What¡¦s the answer then? In my opinion, a company that will submit your web site to a thousand search engines ¡V is not! A company or individual that offers a spectrum of services and options for not only your web site but also for your business and company is.
To have full representation for your business on the internet is similiar to what you would need in conventional business:
„h Initially, review and analyse web site content and format
„h Suggest, recommend appropriate web site changes ¡V if needed
„h Prepare a marketing plan for a targeted customer base
„h Select a media and search engine resource base
„h Create and publish a Press Release to newswire media
„h Manually submit web site to selected search engine and topical directories
These above points are a definate requirement for full marketing, promotion and advertising functions needed to adequately represent a company/business web site for full exposure, and allow them to conduct their online presence at a high profile level.
Take the extra time needed to find a marketing/management consultant that will cover the points listed above, and spend whatever effort is required to see your marketing plan carried through to completion ¡V it will be well worth it ¡V don¡¦t be satisifed with what is now perceived to be the internet marketing philosophy ¡V going through an exercise like this will help you to understand what internet marketing really is!
